Valcucine is an Italian kitchen manufacturer of sustainable kitchen solutions for the high end market. Founded in 1980 in Pordenone Italy, the four founding partners have taken the company on an evolutionary journey. Where they started by competing on the innovative merits of their technical solutions, today they compete on the ideological merits of their design solutions.

But the Valcucine evolution has not been driven by market share or customer research. Rather, it is a company that time in and time out has made decisions based on a coherence of an ideological vision that is not just deeply meaningful, but critical, to the company itself and the culture at large.

Opportunities & Challenges
As a new competetitive basis, ethical production is currently an exclusive luxury. What will the world look like when it's a standard demand?

A Brief History of the Kitchen
How the modern kitchen evolved beyond efficiency and into ideology- the joy of cooking.

Desire, Risk, & Opportunity
Founder Gabriele Centazzo speaks about the confluence of paths that allowed Valcucine to happen

It Takes A Network
A look at the complete network of know-how that feeds the creative entrepreneurship of Valcucine, most especially its subcontractors

Analytics
link to analytical info like sales chart, etc...

Timeline
The development of Valcucine's product line tells the story of its evolving ideology