Design ideology - How companies, like Valcucine, are using design to compete on the ideological merits of their products

VALCUCINE- A chronology of developments





March 17th, 1980- The start
The four founding partners purchased PN3 – an existing manufacturing plant in Pordenone – and improved on its existing manufacturing capabilities to create Valcucine.

1981 Ghianda- "Softline"
The initial innovation was based on technical problem. How to create a better laminating solution/detail for cabinets? The idea was to introduce a curved profile, eliminating the need to have a visible and exposed laminate end on the front of the cabinet.

1983 5stagioni- Just in Time
Valcucine adopted a "just in time" approach to respond to increasing customer demand for colored cabinetry. This approach enabled them to shift from a solution that offered a few colors that took up a lot of storage to being able to offer many colors with little to no storage.

1988 Artematica- The vision
Innovation of the cabinetry door by designing a door with a thin skin over a light aluminum frame ( Click here to see it illustrated ). This utilized materials in an efficient manner, reduced the weight of cabinet doors, and allowed users to update their kitchens by simply replacing the cabinet skins.

1996 Ricicla- Ecology
Took the technical innovation of Artematica vision and developed an ideology about ecology. Valcucine perfected the approach by producing even thinner panels, while "green" and "socially conscious" material harvesting practices become core to the business strategy.

2007 Hability- A world view
Expanding the vision of social consciousness beyond "green" to other socially central issues. The Hability kitchen caters specifically with people with physical impediments.


The current line up of Valcucine Kitchens:


Artematica

Free Play

Riciclantica

Mobility

Alessi